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22 january
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Archive

RESULTS OF THE VIITH FAMILY WORLD EXHIBITION

A specialised Family World exhibition — one of the most socially important projects of the region was held on May 13—16, 2014. Its carrying is confined to the International Day of the family which is celebrated on May 15.

Exhibition aims are to promulgate family values, conservation of family traditions, reproductive health of family and harmonious education of children. The Exhibition promotes also the implementation of government social programmes in the field of social support and population protection.

The Family World exhibition has been held since 2007.
Exhibition organisers:
Ministry of social development, guardianship and custody of Irkutsk Region, Sibexpocentre OJSC — member of the Russian Union of exhibitions and fairs, the leading exhibition organisation of Eastern Siberia;
Official supporters: the Government of Irkutsk Region, the Administration of Irkutsk city.

Duration:
4 days
Total area: 2500 sq.m.
Number of participants: 57 companies
Количество посетителей: 9000 people

The opening ceremony was attended by:
Valentina Voblikova, Deputy Chairman of the Government of Irkutsk Region

Andrei Labygin, Chairman of Committee of Irkutsk Region Legislative Assembly on public health service and social protection

Irina Sintsova, Chairman of Committee of Irkutsk Region Legislative Assembly on sociocultural legislation
Vladimir Rodionov, Minister of Social Development, Guardianship and Custody of Irkutsk Region

Andrei Shapovalov, Director General of Sibexpocentre OJSC

 — The Family World exhibition is held in Irkutsk for the seventh time and for all of us it is an opportunity to learn life, to gain wisdom, to learn secrets of the family relations creation, — with these words Valentina Voblikova, Deputy Prime Minister of Irkutsk Region began the performance at official opening of the exhibition. — This year a very interesting programme is prepared, the exhibition was attended both by families with many children and multinational families from different parts of Angara Region. They are an example of how to keep family traditions which are handed down then to children and grandchildren.

Andrei Labygin, Chairman of Committee of Irkutsk Region Legislative Assembly on public health service and social protection greeted guests and participants of the exhibition on behalf of colleagues and said:
 — I always treat with respect those people who despite their stirring life, fatigue and workload give the children all the love, care and all the time. It is happiness when mothers and fathers, grandmothers and grandfathers see their continuation in the children and grandchildren.

 — Annually in Sibexpocentre about 40 exhibitions are held, — Andrei Shapovalov, Director General of Sibexpocentre OJSC told. — And the Family World exhibition is the warmest and the lightest exhibition. I want to thank everyone who took part in its preparation, both in the call of duty and soul.

The Grace ensemble from the Children without Parental Support Centre performed at the opening of the exhibition. Boys, still kids, so famously danced the Bogatyrs dance so the adult audience didn't feel sorry for palms and clapped very much.

EXHIBITORS:

Geography of participants: Russia
Irkutsk Region 94%
Other regions of Russia 6%

Geographical distribution among regions of Russia:
Irkutsk Region, Novosibirsk city, Lipetsk Region, Volgograd city.

Spheres of exhibitors' activity:

Social and public organisations — 30%
Educational institutions — 6%
Cultural institutions — 13%
Youth organisations — 4%
Health care institution — 5%
Goods and services — 42%

The female and youth public associations, organisations of social protection, guardianship and custody of Irkutsk Region, educational institutions, medical institutions, public educational institutions as well as individual firms and companies offering goods and services for a family participated in it.

The national cultural centres of Irkutsk Region demonstrated to visitors their expositions. For example, the Krivichi youth club represented Irkutsk association of the Belarusian culture named after J.D. Chersky. Many visitors noted national linen towels, lace doilies, bathroom linen and tablecloths which were beautifully laid out at the stand of the organisation. And Yultash Irkutsk Regional Chuvash Cultural Centre directly at the exhibition secured orders for production of lace doilies and the embroidered towels.

ADVERTISING CAMPAIGN OF EXHIBITION:
Extensive advertising campaign was held to provide the success of the Family World exhibition, it included:
E-mailing of invitations;
Placement of advertising banners and information on the show, specialised and information portals — 35 resources;
Banner advertising on the main page of the city web portal www.irk.ru.
Placement of advertising models and information in specialised, information and infotainment print media — about 25 publications;
Advertising on Facebook and Vkontakte social networking sites;
Outdoor Advertising (Billboard) — 194 sheets;
Placement of the exhibition banner on Lenin Gorky St. screen;
Broadcast of advertising clips in local and regional television channels — First, Russia, STS, Home, Fifth;
Broadcast of audio advertisement on the radio — Retro FM, Radio 7- on seven hills;

The distribution of media recourses among Russian regions: Irkutsk city, Irkutsk Region, Novosibirsk city, Krasnoyarsk city, Ulan-Ude city, Moscow city, Moscow Region, St. Petersburg city.

Types of media:
Information printed — 17%
Specialised printed — 10%
Television — 16%
Specialised portals — 24%
Information Portals — 15%
Social networking — 5%
Outdoor advertising — 6%
Audio advertising (including radio) — 7%

EXHIBITION PROGRAMME:

The exhibition programme was extensive and various every visitor found interesting and useful event for himself. Especially for children the masters of Irkutsk Regional House of Folk Arts gave master classes on needlework: children learnt how to make a folk doll or a ceramic sun. Parents visited seminars concerning children's education and secrets of family happiness. Thematic consultations for pregnant women and young mothers also were held so they were able to receive answers to questions about breast-feeding, babywearing and to consult with experts concerning relationship in a young family. Performances of creative collectives and concerted family items brought pleasure and good spirits to the exhibitors and visitors.

The Close-knit Family — Close-knit Russia festival
of clubs for young families was held by the Ministry of Physical Culture, Sport and Youth Policy. Bright representatives of several districts of the region with their entire families took in guests, treated with loaves and baking, buuzy and koumiss, pies and jam they also sang songs for the audience, read poems and showed cheerful sketches.

The Ministry of Social Development, Guardianship and Custody of Irkutsk Region and Regional Centre for Social Help to Families and Children Regional Publicly Funded National Institution of Social Services conducted My Family — My Wealth competition among foster families of the region. Six families presented their visiting card, home creative task, decorated the stand, showing the talents and achievements — medals, mugs, commendations, handiworks etc. The competition jury declared Mineev family as the funniest family, Yachmenev family — the most talented family, Kotlyarov family — the most musical family, Hamanov family — the brightest and the most expressive family, Vedyashkin-Yurinskii family — the most creative family and Dryukov family — the friendliest family.

At a ceremony of celebration of the International Family Day on May 15 within the exhibition gifted children and talented youth were awarded with the grants of Irkutsk Region governor for culture and art achievements in 2014. 60 children from Irkutsk, Sayansk, Angarsk, Bratsk, Nizhneudinsk, Usolye Sibirskoe, Ust Kut, Cheremkhovo, Baikalsk, Tulun, Kirensk, Ust-Ordynsky and New Igirma settlements, Ust — Ilim district received nominal certificates which were presented personally by Sergey Eroshchenko, Governor of Irkutsk Region.
 — The grant is a support for young talented inhabitants of Angarski Territory, — Sergey Eroshchenko said. — Children achieved considerable progress in creativity. Good results are not possible without great piece of work and discipline of excellence. There are no facile victories and pennies from heaven. Every step towards success and recognition is not easy. Your teachers and parents are always nearby you and they justly share gladness of success with you today.

After the prise distribution the Governor of Irkutsk Region got acquainted with the participants of the exhibition. At each stand people were glad to see Sergey Eroshchenko: with a smile they presented him souvenirs and gifts, treated with honey, pies and loaf. The governor was interested not only in achievements of the organisations but also in their problems.

 — Family is the most important and valuable thing for each of us. For me and for the Government of Irkutsk Region problems of a family institute strengthening, social protection of motherhood and the childhood are with highest priority, — Sergey Eroshchenko emphasised.

 — Every child should grow up in a family, — Valentina Voblikova, Deputy Prime Minister of Irkutsk Region said. — It is great that here, at the exhibition those who wish can learn new methods of childrearing, exchange experience and receive useful information and the help.

Opportunity to exchange experience at the Family World exhibition was noted by many exhibitors — children's homes and care homes. Each of them applies their own methods there are standard methods and innovative ones which function more productively and give better results.

The festive mood was created by concerts of the national cultural centres and creative families. They gathered a large number of spectators and caused a great tornado of applause.

Official closing of the exhibition was held on May 16. By tradition, on the performance venue the most active participants were awarded, they were presented gold and silver stars as well as exhibition diplomas.

PARTICIPANTS' COMMENTS

Lola Belousova, Branch Manager of social and labor rehabilitation of Irkutsk children's care home No.2 for mentally retarded children:
 — Our children's home participates in the Family World exhibition in Sibexpocentre for the first time. We came here to get experience of socialisation of children and their possible disposal to families while communicating with colleagues teachers. It is not a secret that all children without exception need parents, and I think that sick children need them even more than healthy ones. We decorated our stand with the works of our children, including drawing, molding and applications. Although our children are disabled people, they are just kids and they rejoice and sorrow as well and try to make something with their own hands as well. And we are proud that here at the exhibition visitors and our colleagues saw the works of our pupils and estimated their diligence.

Olga Dunina, Head of department of maintaining of the regional databank on children without parental support of the Ministry of social development, guardianship and custody of Irkutsk Region:
 — The Family World exhibition is important and needful for inhabitants of Irkutsk Region. It gives the chance to carry out explanatory and consultation work with the public, and, first of all, with youth — what should be a family, for what family traditions are and for what in general a social unit is needed. At numerous seminars and trainings parents, especially young parents, learn how it is correct to bring up a child, what he has to know and be able to do. Here, at the exhibition, young families get acquainted with each other, exchange experience, join clubs of young families where they learn in what they can realise themselves. I'd like to make a pointed reference to participation in the exhibition of various organisations which provide help to families in a variety of matters, ranging from aids receiving to employment, consultations on rendering psychological aid are also held — what to do in a difficult situation with a teenager, whom to apply and how to behave, etc. Summer holidays for children are also presented at the exhibition, as well as consultations for specified categories of citizens which can use travel warrants to camps at discount prices. And it is necessary to tell about one more point of the exhibition — disposal of children without parental support to families. We brought brochures, posters with photos of children who live in orphanages and child care centres to the exhibition. Of course, all of them need mom and dad. And at the exhibition, there is such special atmosphere, kind, sincere, and some visitors have already told us: "You know, we never thought of taking a child in a family, but here, at the exhibition, we started thinking about it".

Veronika Timofeeva, Chairman of Yultash national-cultural autonomy of Chuvashes of Irkutsk Region:
 — Our organisation unites all Chuvashes of Irkutsk Region, we participated with pleasure in the exhibition in order to show that we keep our national traditions, we don't forget our language, and we teach language our youth. To the exhibition we brought our creativity, lace doilies, tack welds and embroidery. We are very pleases that here, at the exhibition, we secured orders for needlework and got the invitation to educational institutions of Irkutsk to hold presentation of our organisation, to tell about ourselves.

It is to be recalled that VIII Specialised Family World exhibition will be held on May 13—15, 2015 in Sibexpocentre Exhibition Complex.

We will be glad to see you among participants and visitors of the exhibition!

© 2018, Иркутский международный выставочный комплекс ОАО «СибЭкспоЦентр»
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