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RESULTS OF THE XIV TH "GARDENING AND COUNTRY-HOUSE. GARDEN DESIGN" EXHIBITION

The ХIVth "GAREDERING.COUNTRY HOUSE.GARDEN DESIGN" specialised exhibition was held on August 19—22, 2014 in Sibexpocentre Exhibition Complex.

The exhibition presents possibilities of amateur gardening, flower growing, vegetable growing, landscape improvement of country house, creates conditions for promotion of perspective new products to the regional market, professional ideas of floristic and landscape design.

The exhibition has been held since 2001.

Exhibition organiser: Sibexpocentre OJSC — a member of the Russian Union of Exhibitions and Fairs, the leading exhibition company of Eastern Siberia.

With the active participation of: Ministry of Agriculture of Irkutsk Region, gardeners-experimenters' clubs and horticultural cooperatives of Irkutsk Region cities and districts.

Official assistance: the Government of Irkutsk Region, Irkutsk Region Union of horticultural non-profit organisations, East Siberian Chamber of Commerce and Industry, "Partnership of Producers and Entrepreneurs" Irkutsk regional association of employers.

Duration: 4 days
Total area:
In pavilion — 2500 sq.m.
Open area — 3400 sq.m.
Number of participants: 318 companies
Number of visitors — 17200 people.

The opening ceremony was attended by:
Irina Bondarenko
, Minister of Agriculture of Irkutsk Region,
Palkin Yuri,
Chairman of the Union of Irkutsk Region Gardeners,
Shapovalov Andrei,
General Director of Sibexpocentre OJSC.

At the official opening of the exhibition Irina Bondarenko, Minister of Agriculture of Irkutsk Region noted that year by year the interest to event increases and the geography of participants extends.

 — Besides, the exhibition is useful: having visited last year the "Gardening and country-house. Garden design" exhibition, Sergey Eroshchenko, Governor of Irkutsk Region conducted roundtable discussion on problems of gardening and gave a task — to prepare the regional programme to support gardenings in 2015—2020. I think, by the end of the year the programme will be already presented to the general public. It has been already done a lot for gardeners: reconditioning of roads started, emergency ambulance began to arrive on calls. After all, people of retirement and pre-retirement age are engaged in a vegetable garden generally. Today they are heroes of the day. I congratulate them on the labor holiday and wish them good health and good weather — in the house and summer cottage.

Yuri Palkin, Chairman of public Council of the Unions of gardeners of Irkutsk Region, Doctor of Agricultural Science, and Professor joined congratulations also. The scientist with a long-term experience told how it is important for health of the nation to consume fresh and healthy vegetables, and gardeners cultivate such products on their few acres.

Sergey Eroshchenko, Irkutsk Region Governor arrived to Sibexpocentre to reward the winners of "The Best Family Estate" competition among families with many children of Irkutsk Region.
After the awarding ceremony Sergey Eroshchenko gladly talked to gardeners, estimated their labor feat and listened to all suggestions, offenses and manuals.

During the 14 years of its existence the "Gardening and country-house. Garden design" exhibition has a tradition: visitors do not go ungifted away. And it is unimportant what they will get for their vegetable garden, seeds of frost-resistant cucumbers or a strawberry bush, but it is necessary to carry away something from the exhibition.

Owners of country houses or cottages could estimate section of the exhibition dedicated to the cosiness and improvement of garden plots. Here furnaces, greenhouses, materials for improvement and decoration of garden and yard territories, as well as various equipment for water supply, watering and lighting were presented. Experts gave tips on design decoration of garden plots and farmlands, told about novelties of landscape gardening.

Florists pleased with riot of colours and original forms: nobody walked by huge white lilies, yellow tiny roses or scarlet dahlias. The exhibition visitors could get advice on growing of garden and indoor plants and also buy seeds or bulbs of flowers, bushes.

EXHIBITORS:

Geography of participants:

Irkutsk Region — 95%
Other regions of Russia — 5%

Geographical distribution among the regions of Russia:
Altai Territory, the Republic of Buryatia, Irkutsk Region, Krasnoyarsk Territory, Krasnodar Territory, Moscow and Moscow Region, Novosibirsk Region, Udmurt Republic, Chuvash Republic, Tomsk Region.

Spheres of exhibitors' activity:
Clubs, associations of growers, gardeners — 68%
Seeds and planting materials, means for growth and protection of plants −4%
Landscape architecture — 3%
Floristry, nurseries services — 9%
Garden supplies, mini-equipment −3%
Horticultural products, food products — 9%
Cottages, country houses, baths, landscape, country furniture — 2%
Related services — 2%.

EXHIBITION ADVERTISING CAMPAIGN
An extensive advertising campaign was held to provide the success of the "Gardening and country-house. Garden design —  2014" exhibition it included:
E-mailing of invitations;
Placement of advertising banners and information on the exhibition, specialised and information portals — more than 35 resources;
Banner advertising on the main page of the information portal www.irk.ru;
Placement of advertising models and information in specialised, information and infotainment print media — more than 20 publications;
Advertising on Facebook, Vkontakte social networking sites;
Outdoor advertising (posters) — 194 billboards;
Broadcast of commercials and stories in local and regional television channels: First, STS, Home, Russia 1, Russia 1 — sponsorship of the weather forecast;
Audio clip translation in the following shopping centres of Irkutsk: Spar hypermarkets, Slata, OK, Caesar, Udacha, Absolute supermarkets, Flagman Shopping Centre, New Datcha Shopping Centre, Yuzhnyi Shopping Centre, Bazar Shopping Centre, Parus Shopping Centre, Kazansky Shopping Centre, Priboi Shopping Centre, Building Materials 2 Shopping Centre.

Distribution of media recourses among Russian regions and other countries: Irkutsk, Irkutsk Region, the Republic of Buryatia, Krasnoyarsk, Kaluga, Primorsk Territory, Moscow, Moscow Region, St. Petersburg.

Types of media:
Information printed — 8%
Specialised printed — 15%
Television  — 9%
Specialised portals — 46%
Information portals — 10%
Social networks  — 3%
Outdoor advertising  — 2%
Audio advertising (radio)  — 7%

EXHIBITION PROGRAMME:
All the days of the exhibition were accompanied by a bright and highly topical business and entertainment programme. The performances of creative teams, competitions and presentations were held. Within the exhibition there was the round table on the topic "Creation of Conditions for the Development of Horticultural-Gardening Suburban Noncommercial Associations of Residents of Irkutsk Region".
"Experience of cultivation of everbearing raspberry in Irkutsk, recommended varieties", "Cultivation and receiving of local daikon seeds", "Landscape gardening. The accelerated forcing of roses in the conditions of Eastern Siberia" and other round tables and master-classes were held for specialists.
The exhibition completed with summing-up of competitions results for "Best garden plot", "Best landscape design of garden plot", "The most exotic vegetable", "The most exotic fruit" and "The most exotic bouquet". Ministry of Agriculture of Irkutsk Region rewarded participants with valuable gifts for active participation and contribution to the development of gardening movement in Irkutsk Region.
Sibexpocentre OJSC also prepared some awards for exhibitors. Exhibition participants were awarded eight gold and eight silver stars and also exhibition diplomas "For active work on variety testing and cultivation of fruit and vegetable crops", as well as for active work at the exhibition and exhibition design solution.

Exhibition GOLD STAR:
A.K.TOMSON GARDENERS-EXPERIMENTERS CLUB
"ACADEMY ON BEDS" GARDEN CLUB
'HOPE' ANGARSK GARDEN CLUB
'GARDENER AND TRUCK-FARMER' IRKUTSK CITY CLUB
'FAVOURITE FLOWER, FRUIT AND VEGETABLE GARDEN' CLUB, KUITUN SETTLEMENT
'OCTOBER' NON-PROFIT GARDENER'S ASSOSIATION OF
WAR AND HOME FRONT PARTICIPANTS
"STROITEKHNIK" LLC

Exhibition SILVER STAR:
SIBERIAN INSTITUTE OF PLANT PHYSIOLOGY AND BIOCHEMISTRY SB RAS
'COUNTRY LIFE' CLUB OF AMATEUR GARDENERS
'SUMMER' CLUB
SHELEKHOV "ZHAROK" GARDEN CLUB
ORGANIC AGRICULTURE CLUB
HARMONY CLUB
'UDACHNYI' GARDEN WHOLESALE CENTRE
'SAVA PLUS' LLC

PARTICIPANTS' COMMENTS
Diana Dragan, Executive Director of Flora-design Company, Irkutsk:
 

— The "Gardening and country-house. Garden design" exhibition is very popular with inhabitants of Irkutsk and inhabitants of the nearby cities. You know, maybe, such exhibitions can be held more often so that people could see and know: there are various directions to improve the quality of life. We acquainted visitors of the exhibition with vegetal walls and pictures. These constructions are fixed vertically to a surface or can independently stand in space. We are glad that visitors of the exhibition showed interest to our vegetal walls, and we hope that we found here new clients. I would also like to say that we participated in the exhibition for the first time and were pleasantly surprised by the friendly attitude of the staff of Sibexpocentre. Any issues were resolved quickly and easily. We would like to say 'thank you.'

Galina
 Dubovich, Chairman of Irkutsk club of gardeners-experimenters named after A. K. Tomson, Lidiya Samochko, Head of the section of berry bushes of Irkutsk club of gardeners-experimenters named after A. K. Tomson:

 — The club of gardeners-experimenters named after A. K. Tomson has been participating in the "Gardening and country-house. Garden design" exhibition throughout the years. Thanks to Sibexpocentre for the chance to show our achievements here all this time. Here are a lot of us — gardeners, all of us would not be located in other place, and people always glad to see us here. We come here to share our knowledge and experience with people, to tell our pastime colleagues to properly grow up vegetables, berries, bushes. How often to water, what fertilisers to use and many other things. Gardeners of the club have a wealth of experience, and throughout the year we give classes on sections. Gardeners who visit classes, of course, gain necessary knowledge. Many gardeners come especially to the exhibition to talk to colleagues, to buy seeds, but the most important — to receive answers to their questions. The exhibition is also important because everyone shares here all the gathered experience with pleasure, get acquainted here, and the purpose of our club is to inform as many gardeners as possible.

Vera Beloshapkina, Officer, Irina Mokshonova, candidate of agricultural sciences, Siberian Institute of Plant Physiology and Biochemistry

 — As summer draws to an end, we gather at the "Gardening and country-house. Garden design" exhibition in Sibexpocentre. We have such a tradition for a long time, and it is great that we have been coming here for so many years and visitors always glad to see our products. We also try to bring all the best for our gardeners: our visitors of the exhibition can buy seeds of tomatoes, peppers and onions specially bred and adapted to our conditions, to the climate of Irkutsk Region. The vegetables which have been grown up on the country site are not to be compared with purchased both in taste and useful substances' content. And health is more important! I think, according to the latest political events gardening will be developed even more strongly, and the age of the keen people will be down, that means that vegetables and berries on the plots of land will be grown up not only by pensioners, but by young people as well. And our institute will help them with it.

Natalya Dolgova, Individual Entrepreneur, Novosibirsk:

 — We arrived to Irkutsk to the "Gardening and country-house. Garden design" exhibition specially to offer gardeners fruit and berry and decorative crop of the Siberian selection bred in NIISS named after M.A. Lisavenko. The sands are running out, and new plant varieties adapted to our Siberian climate and more "convenient" in attendance are specially bred at the institute. We drove for almost two days to bring wild strawberry bushes, saplings of raspberry, cherry, mespilus and currant to Irkutsk. We liked to communicate with Irkutsk gardeners. We hope that our cooperation with Sibexpocentre will proceed and the next year we will become participants of the "Gardening and country-house. Garden design" exhibition again.

It should be reminded that the XV specialised "Gardening and country-house. Garden design" exhibition will be held on August 18—21, 2015 in Sibexpocentre Exhibition Complex.

We will be glad to see you among participants and visitors of the exhibition!

Sibexpocentre OJSC, Baikalskaya st., 253-а, Irkutsk
Phone: +7 (3952) 352 —  900, e-mail: info@sibexpo.ru, http://www.sibexpo.ru/

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