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21 january
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RESULTS OF THE XII "HUNTING. FISHING. RECREATION" EXHIBITION

On May 29 — June 1, 2014 a "Hunting. Fishing. Recreation" specialised exhibition was held at Sibexpocentre Exhibition Complex.
The exhibition has been held since 2003.
Organiser: Sibexpocentre OJSC — a member of the Russian Union of Exhibitions and Fairs, the leading exhibition company of East Siberia.
With active participation of:
Service for protection and use of wildlife of Irkutsk Region; Irkutsk regional public organisation of hunters and fishermen, Irkutsk State Agricultural Academy, the Association of Hunting and Fishing exhibitions of the CIS countries.
Official supporters: the Government of Irkutsk Region, the Administration of Irkutsk city, Chamber of Commerce and Industry of Eastern Siberia, Producers and Entrepreneurs Partnership Irkutsk Regional Association of Employers.

Duration: 4 days
Total area
: 2500 sq.m.
Number of participants: 63 companies
Number of visitors: 13300 people

The opening ceremony was attended by:

Oleg Kravchuk — Minister of Natural Resources and Environment of Irkutsk Region

Valery Zagoskin —
Deputy Head of the Service for the protection and use of wildlife of Irkutsk Region

Yuri Zaslavsky —
President of the Association of fishing exhibitions of the CIS countries, famous fishing professional, author and host of numerous TV shows and TV movies about fishery and fishing tourism.
Andrei Shapovalov — General Director of Sibexpocentre OJSC

Speakers noted the positive trends in event development, drew attention to a special festive atmosphere in the exhibition complex.
 — For many years hunters, fishermen and all those who enjoy outdoor activities meet in Sibexpocentre these days — Oleg Kravchuk, Minister of Natural Resources and Environment said at the official opening of the exhibition. — Irkutsk Region is a perfect medium for the development of different types of tourism, and the "Hunting. Fishing. Recreation" exhibition perfectly promotes strengthening of business connections and searching of new partners.

Valery Zagoskin, Deputy Head of the Service on Protection and Use of Wildlife in Irkutsk Region admitted that he likes to come to this exhibition both in the call of duty and heart:
 — It is always pleasant to meet old friends, people having the same hobbies, to talk, to discuss new fishing grounds, to watch new products, maybe to recommend something to inspectors...

Yuri Zaslavsky, President of the association of fishing exhibitions of the CIS countries, well-known professional fisherman, author and the front man of numerous television programmes and movies on fishing and fishing tourism is the guest of the event for several years running. This time he will give also daily master classes on use of modern baits.
 — The exhibition is a high day for a fisher, — Yuri Zaslavsky says. — Ashore fishermen try to stay separately, and here is nothing to divide, here is no catch therefore they communicate with each other with pleasure and even share secrets.

Annually the exhibition brings together a large number of visitors. Families come here to get the suitable pool for summer cottage or convenient tent, gas stove or sports equipment. The choice is great — sleeping bags, awnings, camping furniture, special clothing, lanterns, binoculars and other useful goods for the recreation organisation. As a rule, men of different age and kinds of activity gather at specialised "fishing" stands. A teenager, a business man with a portfolio, and a grandfather with a string-bag — all three explore fishing tackles with identical glint in the eyes, handle spoon hooks and contemplate mormyshkas.

EXHIBITORS:

Geography of participants:
Russia, Mongolia, Uzbekistan, Ukraine

Irkutsk Region — 41%
Other regions of Russia — 54%
Foreign participants — 5%

Geographical distribution among regions of Russia:
Altai Territory
Buryatia, Republic
Irkutsk Region
Krasnodar Territory
Krasnoyarsk Territory
Moscow city
Moscow Region
Nizhni Novgorod Region
Novosibirsk Region
Samara Region
Tomsk Region
Udmurt Republic

Spheres of exhibitors' activity:
Fishing and hunting equipment — 41%
Sports equipment — 13%
Tourist equipment — 5%
Taxidermy products — 3%
Travel Services — 2%
Related services — 33%
Media — 3%

ADVERTISING CAMPAIGN OF EXHIBITION:
Extensive advertising campaign was held to provide the success of the "Hunting. Fishing. Recreation" exhibition, it included:
E-mailing of invitations;
Banner advertising on the main page of the city information portal http://www.irk.ru/;
Placement of advertising banners and information on the show, specialised and information portals — 43 resources;
Placement of advertising models and information in specialised, information and infotainment print media — more than 25 publications;
Advertising on a Facebook, Vkontakte social networking sites;
Outdoor Advertising (Billboard) — 194 sheets;
Broadcast advertising clips and stories in local and regional television channels — First channel, Russia, STS, Russia 2, Ren-TV, 5th channel;
Rent of promotional audio clips on the radio — RetroFM, Radio7.


The distribution of media recourses among Russian regions and other countries: Irkutsk city, Irkutsk Region, Primorsk Territory, Novosibirsk Region, Ekaterinburg city, Moscow city, Moscow Region, St. Petersburg city.

Types of media:
Information printed — 15%
Specialised printed — 15%
Television — 10%
Specialised portals — 35%
Information Portals — 15%
Social networking — 2%
Outdoor advertising (billboards) — 4%
Audio advertising (including radio) — 4%

EXHIBITION PROGRAMME

Within the business programme of the exhibition the Protection and Efficient Use of Animal and Vegetable Resources research-to-practice conference was held by the Game Management Faculty named after prof. V.N.Skalon, Irkutsk State Academy of Agriculture.
Daily master classes given by well-known fisherman Yuri Zaslavsky drew the particular attention of visitors and participants of the exhibition there it was possible to learn about the most effective modern baits for fishing and how to use them.

The "Hunting. Fisheries. Recreation" exhibition ended by ceremonial summing-up and awarding winners of the best exhibitor competition. The organisers thanked the exhibitors and visitors for active work at the exhibition, participants were awarded gold and silver stars, diplomas of the exhibition.

GOLD STARS were awarded to:
SEREBRYANYI RUCHEI TRADING HOUSE, Moscow
POKROV OUTFIT CENTRE
IRKUT-TNP LLC

SILVER STARS were awarded to:
SPORT-FIREWORK, IE OSIPOVA
ALPINDUSTRIYA COMPANY
IRKUTSK REGIONAL PUBLIC ORGANISATION "UNION OF INDIGENOUS MINORITIES OF IRKUTSK REGION", Erbogachen Village, Irkutsk Region
IE MURASHOVA E.V., Ramenskoe
VUOKSA LLC, St. Petersburg
EAST SIBERIAN AEROGEODETIC ENTERPRISE OJSC
GEBO LLC, Vorsma

PARTICIPANTS' COMMENTS

Anatoly Fedorov, Director General of Vuoksa LLC, St. Petersburg:
 — I am a happy person because my hobby is my work, my business. I have my own production of fishing tackles among which there are a lot of my own patented inventions, and with them I visit exhibitions all the country round. I visit about 25 exhibitions in a year and the "Hunting. Fishing. Recreation" Irkutsk exhibition is one of my favorite. During the day I work at the stand and in the evening I go fishing to Angara. Interest to my stand is big, it is pleasant to me that many fishermen come with whom it is possible to talk, discuss what a bait suits better for what kind of fish etc.

Olga Skorokhodova, Deputy Director of Solnechnaya Dolina Company in Tomsk:
 — We produce solar batteries for our in-house development. We participate in Irkutsk exhibition for the first time, and we are pleased that visitors are interested in our batteries. We hope that as a result of our work our representation will be established here in Irkutsk. Our batteries are folded up in a small "brick", it is convenient to take them to a hike, fishing, hunting — wherever you may need to recharge your mobile phone, tablet, GPS- navigator. After all, people can not imagine themselves without mobile communications and the Internet. Our battery "saved" us last summer when we had a rest on Olkhon and before leaving we found that children discharged the car accumulator and the car could not be turned over. Three hours of recharge — and we left home.

Nadezhda Musonova, Administrator of Pokrov shop, Mariya Kostromitina, Cashier of Pokrov shop, Irkutsk:
 — Our company participates in the exhibition of hunters and fishers for a long time, this year we presented new production — Polevoi Prival—1 outfit in a new colouring, Talmakh jacket, children's, man's and female fleece suits. Children's field suits which are very convenient for summer active recreation and for a camp were also presented at our stand. Visitors of the exhibition appreciated our production, many people knew that Pokrov Company would be at the exhibition for sure and came to us purposefully. Our buyers are not only hunters and fishers but also the ordinary citizens preferring to buy convenient clothes for active recreation.

Mikhail Murashov, Director of Kaida Company, Moscow:
 — Irkutsk is the most distant point of our "tour" through exhibitions. We in the company make a rating of efficiency of participation in exhibitions in various cities, and Irkutsk Sibexpocentre, as a rule, takes in it the first place, sometimes it can give the pas only to Moscow All-Russia Exhibition Centre but there we have three pavilions. It is great when you know that you are looked forward — and Irkutsk people always wait for us. Here we always have good sales of all of these: rods, tackles and other subjects necessary for fishermen.

Roman Bolyakov, Manager of Kuznitsa Nazarova Company, Nizhny Novgorod:
 — We come to Irkutsk for the fourth year in a row, and first of all here I like stability of attendance of the "Hunting. Fishing. Recreation" exhibition. There are always visitors and it is unimportant, morning, day or evening is now — they come, look, ask, buy our knives. And conditions which are provided by a host party — Sibexpocentre OJSC — are almost home conditions. Everything is in an orderly way, quietly, with the manager of the exhibition it is possible to resolve any issues and we are treated kindly. It should be mentioned that there is a high level of security arrangements — nobody steals, and I am confident for the goods. The next year we will definitely come to you again.

It is to be recalled that XIII Specialised "Hunting. Fishing. Recreation" exhibition will be held in Sibexpocentre exhibition complex on May 28—31, 2015.

We will be glad to see you among participants and visitors of the exhibition!

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