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21 january
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Archive

Spring Exhibition of fashion and beauty ended in Sibexpocentre

Industry of Beauty Exhibition which was held on March 19 — 22 in Sibexpocentre made it possible for visitors to make a fashionable hairstyle, makeup, hair, choose spring design of manicure and get to know the latest trends in the beauty industry.

More than 50 companies, firms, enterprisers of Irkutsk, Irkutsk Region and other regions of Russia — Chelyabinsk, Novosibirsk and Novosibirsk region, Moscow and Moscow region, Omsk, St. Petersburg within the area of 2500 sq.m. presented their expositions. Exhibitors demonstrated professional cosmetic lines, skin, hair and nails-care products, beauty saloons' equipment, tools and accessories, services of beauty saloons, cosmetic and fitness centres and many other things at their exhibition stands. Among participants there are professional training centres, beauty studios, specialised news media and shops.

Industry of Beauty Exhibition made it possible for each visitor to watch the work of stylists and test fashion trends on yourself. Creative hairstyles, beautiful makeup, personal care products — the most modern things for today were presented at the exhibition.

The most spectacular event of the exhibition was The Line of Beauty International Festival of beauty industry. 6 international teams of hairdressers and makeup artists from Russia, Germany, Poland, Mongolia and China — more than 200 masters contended for the right to be the best. Teams from Germany and Poland participated in the Festival for the first time. Prize-winners of national and world hairdressing championships evaluated the stylists.

"Last year, The Line of Beauty Festival is granted the international status. We confirmed it again by inviting masters from Germany, Mongolia, Poland and China this time", Elena Geevskaya, President of Art Beauty Holding told. According to Elena Geevskaya, the Festival of Beauty is gaining momentum and interest, attract more creative people to participate and exchange experience. Therefore, the motto of the next Festival will be "Professionals of all countries unite at Baikal" slogan. Elena Abdulovna promised that the organisers will use every effort to ensure that this slogan will unite as many participating countries as possible.

In the end of the competition, the jury announced the winners in 12 categories, and Art Beauty Holding "Spring" Show of trendy hairstyles was a gift for the guests.

Siberian and Far Eastern Championship on hairdressing, visage, nails modeling and design, eyelash extension was also held within the framework of the exhibition.

A Business programme of the exhibition was traditionally eventful. Master classes on visage, SPA-Sugaring, SPA-paraffin, making certain hair and makeup images and styles, application of new techniques and technologies of hair coloring; presentations of innovative hair and nails care products of various firms; seminars on commercial opportunities of using cosmetic procedures were held for participants and visitors during Industry of Beauty Exhibition. Famous top-stylists carried out step-by-step demonstrations of haircuts, hair coloring technologies, hair styling.

Industry of Beauty Exhibition is very popular for many years. In 2014, the exhibition was visited by 10,000 people.

Organisers thanked all participants and guests for their work, and presented gold and silver stars, exhibition diplomas at the closing ceremony of the exhibition.

Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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