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24 january
wednesday, 02:02



The best masters of the industry of beauty were awarded in Sibexpocentre

For four days Sibexpocentre Exhibition Complex became the place where beauty, style and spring mood reigned. The traditional Industry of Beauty exhibition held on March 22—25 became the reason for that.

The best representatives of the beauty industry participated in the exhibition: the leading beauty and hairdressing salons, shops of professional and decorative cosmetics, producers and suppliers of equipment and materials for beauty salons and also the companies engaged in sale of accessories and costume jewelry. Exhibitors presented the production, held master classes and draws of gifts that did not leave indifferent any visitor.

Within the exhibition the semi-final of the IV Line of Beauty International festival of the beauty industry was held. All the day visitors of the exhibition could observe masterpieces of hairdressing, innovations in look modeling and design of nails. Much attention was paid to the fashion show of brides and competition of florists whose works impressed the imagination.

The III Championship of Siberia and the Far East on make-up, hairdressing, modeling and design of nails, look modeling held on March 24—25 became one more important event. Rewarding of winners began with demonstration of Russian Beauty creative work from Maria Kryukova, Master of body art and winner of the previous championships, and also with shows of hairdressing collection of "spring-summer 2016" season entitled AMORE which was presented by ESTEL IRKUTSK STUDIO.

Then Inna Klipa, Direcor General of OleHouse training centre told the audience about the competition of masters:

— During two days in the mode of non-stop the most talented and courageous masters competed for prizes. They were frightened by neither tough regulations, nor strict judges, nor difficult trainings, nor the economic situation in the country. Many artists took part in several categories. I want to thank you for the fact that at such a difficult time, you not only have decided to participate, but also showed an excellent result. Thank you for the skill and desire to improve the skills!

After the introductory part all contestants were handed diplomas, and the winners in the Master, Junior and Debut categories awarded prize-winning cups and medals.

The International Championship of hair removal became one more important event of the exhibition. The event became good start in the profession, and also helped masters to estimate objectively opportunities and gain invaluable experience.

Olesya Vasilchenko, Head of the Department of Exhibitions of Sibexpocentre OJSC thanked exhibitors for participation in the exhibition at the official closing ceremony:

— Your profession is both very interesting and responsible — you create beauty! Thanks to you the industry of beauty in our city develops in high gear. I want to wish you further success, advance and new creative victories. We will meet at the autumn exhibition!

Then there was a traditional summing up of the competition on the best exhibitor. For active promotion of currently important production and new technologies in the industry of beauty the Gold star were awarded to: Art Academy, Avenue 11 nail studio, Training Centre of the OleHaus-Irkutsk Company, Baikal Stars international training centre of hairdressing, nail service and esthetics. Also the nail studio of Nadezhda Stepanova — the official partner of the exhibition is honored with the highest award. The company represents the production of well-known brands of the Russian nail-experts at affordable prices.

Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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