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18.03.2016

Press release of the Industry of Beauty exhibition, March 22 – 25, 2016

March 22—25, 2016 in Sibexpocentre Irkutsk Exhibition Complex the Industry of Beauty specialised exhibition of goods and services for health and beauty will be held. The event demonstrates the novelties of cosmetics, technologies and developments in the field of cosmetology, hairdressing and perfumery.

The semi-final of the IV Line of Beauty International Festival of beauty-industry which will take place on March 22, the first day of the exhibition, will become one of the main activities of the exhibition. Since 2013 the festival has expanded a framework of participants and acquired the international status. Thanks to support of the Administration of Irkutsk, delegations from the twin-cities of Irkutsk in France, Poland, Germany, Japan, Korea, China and Mongolia are invited to participation in the event. The programme of the festival in 2016 includes: the semi-final of the Championship of Russia on hairdressing, decorative cosmetics and manicure; fashion show of brides; the championship of florists are held for the purpose of increase of level of skills of florists and assumes participation in one or two nominations: "Bride's Bouquet" and "Wedding Composition". As organisers of the festival scheduled on March 22 the Administration of the city of Irkutsk and Academy the Art have acted. The general professional partner is Wella Professionals.

The III Championship of Siberia and the Far East on make-up, hairdressing, nail modeling and design, look modeling will become one more important event. The Championship which will take place on March 24—25 includes several directions: nail service, hairdressing, the direction on make-up and decorative cosmetics, zone of competitions in look modeling. Following the results of the Championship all contestants will be handed diplomas, and winners in the "Master", "Junior", "Debut" categories will be awarded with prize-winning cups or medals. Winners of a team competition will also receive valuable prizes, memorable gifts, diplomas, cups and medals. The organisers of the competition are: Avenyu11 Studio, Training Centre of the OleHaus-Irkutsk Company, College of Management and Entrepreneurship by the Siberian Academy of Law, Economy and Management, IMAGE LAB NEON Art centre of style and make-up.

The third activity of the exhibition which has become traditional is the III International Championship on hair removal. The large interregional event scheduled for March 24 will bring together the best masters and leading corporations of beauty business in the exhibition complex. Championship is a good start in the profession for them — it helps to objectively assess the opportunities and brings invaluable experience. The event was organised by Baikal Stars training centre with the assistance of Sweet Epil LLC — organisers of the International Championship in Moscow.

Also at the Industry of Beauty exhibition the highly topical business programme is planned. There will be master classes in express design of nails, tapestry technique in neylarta, creation of bright flower designs, creation of arch nails with the sculptural camouflaging gels, creation of spectacular designs with imitation of natural stones texture, animalistic print, hairdressing and many other things.

Visitors will also be able to win valuable prizes from participants and partners of the exhibition. So, IRISK Professional beauty-shop will hand every customer a lottery ticket, the winner of the draw which results will be summed up on March 25 at 12:00 at stand C19 will receive a valuable gift.

The official partner of the exhibition — Nail studio of Nadezhda Stepanova will also not leave the visitors without prizes. The company represents products of well-known brands of the Russian nail experts at affordable prices. Upon purchase of any production the client will receive the lottery ticket and will participate in the draw of gifts which results will be declared on March 25 at 13:00 at B3 and B24 stands.

One more draw according to coupons will take place at the stand of expendable materials for the nail service Avenue, 11 (B1). Prize winners will be defined on March 25 at 13:00.

Organisers of the exhibition have prepared entertainment programme for the guests and participants. Everyone will be able to see the fashion show of competitive models, flower compositions and wedding dresses, support finalists of the Ms. Virtual Irkutsk 2016 competition and learn about trends of spring-summer 2016 in hairdressing and at AMORE collection show from ESTEL IRKUTSK STUDIO. Also within the exhibition there will be the Graduate Prom master class on which experts of the beauty industry will help future entrants to prepare for such an important event.

The exhibition is organised by Sibexpocentre OJSC with the support of the Government of Irkutsk Region, Administration of the city of Irkutsk and the Chamber of Commerce and Industry of Eastern Siberia with the active participation of the Service of Consumer Market and Licensing of Irkutsk Region.

More than 60 participants from Irkutsk, Angarsk, Tula, Moscow and Moscow Region, Novosibirsk, Ulan-Ude, Ufa, Omsk and Omsk Region, Yekaterinburg and Ukraine will participate in the exhibition (Kharkov). Here beauty shops, beauty and wellness centres, hairdressers, stylists, image makers, make-up artists, nail technicians, cosmetologists, shops of cosmetics and perfumery, jewelry and accessories, courses and training centres of the beauty industry, magazines about beauty and style, and also other participants offering products and services in the industry of beauty will be presented.

Official opening of the exhibition will take place on the scenic platform of the pavilion No. 1 at 12:00.

Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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