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RESULTS OF THE XIII TH "REALTY FAIR.
MORTGAGES. LOANS" SPECIALISED EXHIBITION

The XIII th "REALTY FAIR. MORTGAGES. LOANS" specialised exhibition was held on November 6—9, 2014 in Sibexpocentre OJSC Exhibition Complex.
The exhibition has been held since 2002.
Exhibition organiser:
Sibexpocentre OJSC — a member of the Russian Union of Exhibitions and Fairs, the leading exhibition company of Eastern Siberia.

The exhibition is held under the patronage of: Government of Irkutsk Region, Administration of Irkutsk city, Union of Builders of Irkutsk Region, Real Estate of Irkutsk Professional Association non-profit partnership.

Duration: 4 days
Total area:
3500 sq.m.
Number of participants:
124 companies
Number
 of visitors: 17500 people

"Real Estate Fair" is focused on a wide range of visitors. It is interesting as both a platform for professionals' communication and the real estate market for buyers. To solve the housing problem, purchase commercial property, choose a property abroad, learn about programmes of mortgage lending and get professionals' advices — the four-day exhibition has become one of the largest marketplaces and united advisory centre on buying, selling, lease of real estate and related services.
Exhibition 2014 supplemented with a new partnership and new "Novostroi-Expo" project. At the project, organised by 5 largest real estate developers in the region together with partners the large construction projects — the "Union" residential district and the "New" residential area were presented.
The opening ceremony of the exhibition was attended by:
Anton Protasov, Minister of Property Relations of Irkutsk Region
Konstantin Aprelev, Vice-president of the Russian Guild of Realtors, Chairman of the Chamber of Commerce and Industry of the Russian Federation for self-regulation of professional and business activities
Viktor Tikhonov, Vice-president of the Chamber of Commerce and Industry of the Eastern Siberia
Mikhail Sigal, Organiser of the "Novostroi-Expo" exhibition, Director General of "East-Centre Irkutsk" CJSC
Andrei Shapovalov, Director General of Sibexpocentre OJSC

At the opening ceremony Anton Protasov, Minister of Property Relations of Irkutsk Region noted that the "Realty Fair. Mortgages. Loans" exhibition is a meeting place for real estate developers, banks, government representatives, realtors and buyers.
Currently the situation at the real estate market is complicated and the exhibition is a great opportunity to present yourself and your projects.
The exhibition presented a full range of residential and commercial properties, in particular new and secondary urban housings, country cottages, townhouses, office buildings, which were offered by leading developers and real estate agencies of Irkutsk, St. Petersburg, Moscow, Kazan, Novosibirsk which have years of experience and a proven reputation. Developers were offered many lodging options ranging from social to elite. Bonus programmes, discounts, drawings added only positive emotions. Visitors had a great opportunity to make a deal on favorable terms, get a nice gift at the exhibition.
Expositions of developers from Bulgaria and St. Petersburg which offered to purchase a house directly without intermediaries enjoyed great interest of visitors.
Not only informative booklets were offered to visitors but also an opportunity to make a virtual tour or consider in detail an architectural model of a new residential complex, cottage settlement, apartment or house.

EXHIBITORS:

Geography:
Russia (St. Petersburg, Irkutsk Region), Cyprus, Bulgaria, Thailand, Turkey, USA, Montenegro, Dominican Republic, Croatia, Costa Rica.

Irkutsk Region — 97%
Other regions of Russia −2%
Foreign participants −1%

Spheres of exhibitors' activities: developers, banks, cadastre and evaluation, real estate agencies, education, mass media, insurance, partnership, public institutions
Developers — 34%
Banks — 9%
Cadastre, evaluation — 1%
Real estate agencies — 35%
Education −1%
Media — 7%
Others (insurance, partnership, etc.) — 13%

EXHBITION VISITORS:

Geography of visitors:
Irkutsk Region

Structural composition of visitors:
Heads and top managers — 23%
Specialists — 35%
Buyers, customers — 42%

ADVERTISING CAMPAIGN

Extensive advertising campaign was held to provide the success of "Realty Fair. Mortgages. Loans" exhibition, it included:
E-mailing of invitations;
Placement of advertising banners and information on the exhibition portals — more than 30 resources;
Placement of advertising banners and information on specialised and information portals — more than 40 resources;
Banner advertising on the main page of the information portal www.irk.ru;
Placement of advertising models and information in specialised, information and infotainment print media — more than 20 publications;
Advertising on Facebook, Vkontakte social networking sites;
Broadcast of commercials and stories in local and regional television channels: Russia 1, First, STS, Home, AIST, REN — more than 190 times;
Broadcast of audio advertisement on radio Autoradio, Chanson, Russian, Mir, Radio7, Retro, Datcha — more than 230 times;
Posters in transport — 250 units;
Advertising on screens in transport — 150 monitors;
Audio clip translation in the following shopping centres of Irkutsk: Doka Shopping Centre, Building Materials Shopping Centre, Building Materials 2 Shopping Centre, Fortune trade area (Car Market, Ushakovsky Market, Electron Shopping Centre, Universal Shopping Centre, Avtograd Shopping Centre), Pokrovsky Shopping Centre, Znamensky Shopping Centre, Mega Home Shopping Centre, Mega Home Shopping Centre (open area), Versailles Shopping Centre, BrandHall Shopping Centre, Fortune Grand Shopping Centre, Fortune Plaza Shopping Centre, Bereg Supermarkets (4 items), Slata Supermarkets (43 items), ShanghaiCityMoll Shopping Centre, New Datcha Shopping Centre — totally 14 308 times.
Outdoor advertising (banners 3×6 m) — Baikal tract, Stepan Razin / Chkalov (Bytovaya station)

Distribution of media recourses among Russian regions and other countries: Irkutsk, Irkutsk Region, Krasnoyarsk, Novosibirsk, Ussuriysk, the Republic of Buryatia 

Types of media:
Information press — 6%
Specialised press — 6%
Television — 15%
Specialised portals — 5%
Information portals — 5%
Social networks — 3%
Radio — 15%
Shopping centres — 15%
Posters in transport — 15%
Screens in transport — 10%
Outdoor advertising (banners 3×6 m) — 5%

EXHIBITION PROGRAMME

The business programme of "Realty Fair. Mortgages. Loans" exhibition was highly topical and included events for both industry professionals and consumers. The main organisers of the exhibition business programme: Academy of Education of Professionals of Real Estate Autonomous Noncommercial Organisation Regional Training Centre, Professional Association of Irkutsk Real Estate, Management of Capital Construction of Irkutsk city Municipal Unitary Enterprise tried to cover all aspects of the problematic issues of the industry.
Modern apartments from developers, real estate market analysts of Irkutsk and Irkutsk Region, tax deductions for real estate transactions, commercial real estate market, maternity capital and military certificate, property relatives' relations in real estate transactions — these and other issues were discussed at numerous round tables, seminars and presentations. As lecturers and masters of seminars authoritative guests from Moscow, Tyumen, Perm were invited.
Traditionally, "Territory of consultations" worked at the exhibition. Competent consultants of the tax inspection, legal service, the sphere of design and others provided visitors with exhaustive information on all arising questions. Specialists of lending divisions of banks told about mortgage programmes, counted the possible loan sum, loan term.
The results of the Best Real Estate Agency of Irkutsk 2014 competition were summed up within the exhibition according to professional community of realtors of Irkutsk city.
Various lotteries, draws, quiz game, fine performances made the exhibition more intense and interesting. Visitors left the exhibition with positive emotions, prizes, gifts.
The exhibition completed with summing up the best exhibitor competition. The winners were awarded gold and silver stars and diplomas of the exhibition.

GOLD STAR WAS AWARDED TO:

MANAGEMENT OF CAPITAL CONSTRUCTION OF IRKUTSK CITY MUNICIPAL UNITARY ENTERPRISE
VOSTSIBSTROY GROUP OF COMPANIES
HEIGHT CONSTRUCTION COMPANY LLC
VOSTOK EAST SIBERIAN CONSTRUCTION COMPANY LLC
SIBIRENERGOTREID CJSC
CENTRAL PARK RESIDENTIAL COMPLEX
SBERBANK OJSC
VOSKHOD LLC
BUREAU OF CADASTRAL ENGINEERS LLC
ACADEMY OF EDUCATION OF REAL ESTATE PROFESSIONALS AUTONOMOUS NONPROFIT ORGANISATION REGIONAL TRAINING CENTRE
TANAR LLC
MAGISTRAL CONSTRUCTION ALLIANCE
REAL ESTATE OF IRKUTSK PROFESSIONAL ASSOCIATION NON-PROFIT PARTNERSHIP
PARAPETSTROI LLC

PARTICIPANTS' COMMENTS

Viktoriya Yakubovskaya, Sales Manager of Avicenna-Stroy Company, Aleksandra Shikiryanskaya, Accountant of Avicenna- Stroy Company:

— Participation in the "Realty Fair. Mortgages. Loans" exhibition permits the company not only to advertise itself but also to get new experience. After the first days of the exhibition in Sibexpocentre we can already see the results: viewing figures on our site are increased. There are visitors who come specifically to our stand. We tell our visitors that Avicenna is a big holding which includes construction and transport companies, beauty studio, pharmacy chain. Here we work on the company's image. It is good that the exhibition runs on the weekend — not everyone can be free in workdays. I would like to thank Sibexpocentre for conducting such an exhibition.

Elena Balabanova, Sales Office Assistant of Sibaviastroy OJSC, the Novostroi-Expo exhibition:
 
— I think that the exhibition should involve all major companies, especially those which claim to have the top positions in ratings. The exhibition is more likely fashion event in which companies present themselves and we always prepare for it in advance, we specially train managers how to work at the exhibition. The exhibition is also important for those who are going to purchase a house. This is the most comfortable place where you can come and make a difficult choice — between apartments and cottages, area of residence, construction companies and even the terms of the mortgage, because here are also banks which offer the various conditions of mortgage lending.

Kseniya Patrina, Pavel Bryansky, Sales Managers of Parapetstroy LLC:

— The exhibition is successful for us. Great interest of visitors to our stand pleases; people are interested in the availability of apartments. Last year we had "delayed effect" of the exhibition — after its completion people were sitting in the queue in the office, and the phone was ringing off the hook, and everyone told that our apartments were remembered by them after visit to Sibexpocentre. Here, at the exhibition, we have got potential buyers, from here we went to demonstrate the apartments, and in a day or two we are going already to confirm a deal. I would also like to note the warm relationship of the managers of the exhibition, all issues are resolved quickly, there are no problems, we are feeling that we are welcomed here. Thanks a lot!

Ekaterina Loskutova, Head of Marketing Department of BaikalEngineering LLC:

— This year our Strawberry Hills project attracted great interest in Irkutsk and residents of other cities of Irkutsk Region. For four days of the exhibition, we not only consulted a huge number of visitors, but also conducted excursions to many potential buyers who came to the Realty Fair. We hope that people who visited our stand at Sibexpocentre will become the residents of the Strawberry Hills cottage village in the future. Our BaikalEngineering Company thanks Sibexpocentre for the good organisation of the "Realty Fair. Mortgages. Loans" exhibition.

Remind you that the XIVth "REALTY FAIR. MORTGAGES. LOANS" specialised exhibition will be held on November 5—8, 2015.

We will be glad to see you among participants and visitors of the exhibition!

Sibexpocentre OJSC, Baikalskaya st., 253-а, Irkutsk
Phone: +7 (3952) 352 —  900,
e-mail:
info@sibexpo.ru,  http://www.sibexpo.ru/ 

© 2018, Иркутский международный выставочный комплекс ОАО «СибЭкспоЦентр»
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