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22.04.2016

Press-release of the "Siberian Food Products. Siberian Spring" exhibitions, April 26—29, 2016

April 26—29, 2016 the "Siberian Food Products. Siberian Spring" exhibitions will be held in Sibexpocentre Irkutsk Exhibition Complex. The traditional fair of food, drinks and raw materials will be held in the pavilion and on the open area, and also packings, equipment and technologies for their production will be demonstrated.

In the first day of the exhibition the Ministry of Agriculture of Irkutsk Region and the Service of Consumer Market and Licensing of Irkutsk Region will hold two events. At 13:00 the "Interaction of Producers of Irkutsk Region with Trade Organisations" round table will take place, and at 14:00 the second regional "Fair of Wholesale Purchases" will begin the work where the organisations of trade, social welfare institutions and enterprises of agro-industrial complex will be presented.

Then the events organised by the Committee of Economy of Administration of the city of Irkutsk will take place. So, from 15.00 to 17.00 there will be the presentation and exchange of contracts of the city municipal unitary enterprises operating in the field of trade, catering, production and sales of baby foods. At the same time there will be also exchange of contracts of Municipal Unitary Enterprise Irkutsk:

— "Food Production Facility" (work with local suppliers of products);
— "Central Market" (provision of places for sales of products of local manufacturers enabling the realisation of production in accordance with import substitution);
— "Children's Dairy Kitchen" (work with consumers of the products of the municipal unitary enterprise of the city of Irkutsk).

One of the brightest event of the "Siberian Food Products" exhibition will become the "Irkutsk Story" contest of confectionery skills dedicated to the celebration of the 355th anniversary of the city of Irkutsk. A colourful and extraordinary event for the city where masterpieces of confectionary skills from the best masters of Irkutsk will be presented will be held on April 28 at 14.00 in the pavilion № 1. The main idea of ​​the contest is to create a firm cake, which will become the "face" of the city. Simultaneously with the competition of confectionery skills there also will be the competition of designers who should create the original packaging for the product. Subsequently, the cake will be available in the shops of the city.

The contest will be held on two nominations: "The Best Anniversary Cake" and "Brand-name Cake of Irkutsk." In the first nomination contestants will be able to express all the love to the hometown, inspired by the architecture and history, so the external component of the cake will be in a priority. The second nomination assumes the creation of "regional" cake peculiar exclusively for our city. For example, the product can be added with the local delicacies: pine nuts, cranberries and many other things. The taste, affordability and originality will be emphasised.

Works of participants will be estimated by two contest committees: competent jury which will include representatives of the Administration of Irkutsk, the famous confectioners and partners of the event (Russian Railways OJSC, Vitrina Company, Pautina media group and others), and also national jury. The favourites will be chosen also by the residents of the Association of Irkutsk Event Organisers then according to professional agencies the TOP-10 of the best confectioners will be made.

Contestants will receive valuable gifts and prizes from the organisers and partners of the competition. Thus, the Pautina media group will hand the winner a certificate for a two-week advertising release in large shopping centres and supermarkets in the city, Media Centre advertising agency will present 25 releases of infomercial on Fresh radio and Prime advertising agency — 1000 seconds on REN TV channel.

Another important event will become the visit of Irina Moshkina, famous Russian confectioner who will hold two master classes: "Making Confectionery in Icing Technique, Sugar Flowers, Embroidery" (April 28 at 10.00) and "Making of Easter Cakes" (April 28 at 13.20). Irina Moshkina is the gold medallist of the Russian Championship on Pastry in the "Wedding Cake" and "Sugar Flowers" categories, and also the silver prize-winner in the "Easter Basket" category. Irina is the author of the unique master-classes in confectionery decorating which analogues are absent in Russia. It is worth noting that the confectioner will become the member of the jury.

In the second day of the exhibition the traditional tasting Irkutsk Novelty competition will take place. Experts will choose the most qualitative products and drinks from the food and processing companies of Angara Region and other regions of Russia. During the exhibition there will be the presentations of food products and manufacturing companies, equipment and packing, meetings and negotiations, exchange of experience on business events.

Irkutsk Regional Technical School of Food Industry prepared for the visitors a programme devoted to the 355 anniversary of the city, and the Irkutsk bakery will hold a seminar-show on painting of Easter cakes with the subsequent sale of the exclusive painted exemplars.

This year the "Siberian Food Products. Siberian Spring" exhibitions will bring together over 80 companies from Irkutsk and Irkutsk Region, Krasnodar, Tomsk, St. Petersburg, Moscow, the Republic of Khakassia, Novosibirsk, Ufa, Barnaul, Kemerovo Region, Primorsk Territory, Yekaterinburg, Altai Territory and the Republic of Buryatia. Regional and Russian food producers will present meat and sausage products, semi-finished goods, dairy products, cheeses and butter, vegetables, bakery products and bee products at the exhibition.

The organiser of exhibitions is Sibexpocentre OJSC — the member of the Russian Union of Exhibitions and Fairs, the leading exhibition organisation of Baikal Region. With active participation of the Ministry of Agriculture of Irkutsk Region, Services of the Consumer Market and Licensing of Irkutsk Region, Agriculture Union of Irkutsk Region, Union of Enterprises of Food and Processing Industries. Official support: Government of Irkutsk Region, Administration of the city of Irkutsk, Chamber of Commerce and Industry of Eastern Siberia, Partnership of Producers and Entrepreneurs Irkutsk regional association of employers. Information partners of the competition of confectionery skills: Pautina media group, CityFormat Company, 2GIS reference, InformTM advertising agency, Irk.ru City Portal, Media Centre advertising agency (Fresh radio), Prime advertising agency (Ren TV channel).

Official opening of the exhibitions will take place on the scenic platform of the pavilion No. 1 at 12:00.

Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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