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Archive

16.11.2015

Small country of beauty

One of the most beautiful and bright events of beauty industry — the World of Style and Beauty exhibition completed its work in Sibexpocentre. The exposition gave Irkutsk people an opportunity to plunge into the world of beauty: buy stylish and fashionable accessories, modern and popular cosmetics, as well as participate in various master classes and watch the work of masters.

Within the exhibition the XIII International Asian Championship on nail services, pedicures, make-up and hairdressing took place. The event was supported by the Government of Irkutsk Region, Administration of the city of Irkutsk, Sibexpocentre OJSC and Millennium Centre of Professional Education.

At the closing ceremony of the Championship Oksana Cheprasova, Director General of Millenium training centre congratulated all the winners on a victory and offered those who were not awarded prizes to try their luck next year. Also Inna Rozental, Chief of technology service of Schwarzkopf-Siberia and Far East Company, sponsor of the hairdressing section performed before guests and participants of the event:

— It is impossible to imagine modern life without profession of hairdresser, so this specialisation is in demand. It is necessary to participate in competitions and championships in order to improve skills and get hand in it after all it provide an opportunity to prove yourself, demonstrate your creativity, make a claim about yourself to each and every one. Thank you for participation in our event! You inflamed us, inspired and gave a lot of positive emotions. I hope that the next Championship will bring together even more professionals.

Also in Sibexpocentre the VIth International In the World of Style and Beauty Championship on nail services, eyelash extensions, hairdressing and make-up passed. Organisers of the competition — Inna Klipa, Director of Olekhaus Irkutsk Company and Oksana Karaseva, Director of Avenue11 Company — noted at the closing ceremony that all participants demonstrated worthy results. Masters competed for prizes: they were not frightened by tough regulations, stern judges and difficult trainings. Many masters took part in several nominations. They also told that all contestants will be awarded diplomas and invited all participating in the Championship to the round table for summing up.

Dmitry Goncharov, Technological Expert of Astoria Cosmetic SPB Company by brands "Ollin Professional", "Hair Company", international master, winner of the regional championship of hairdressing art, diploma winner of international "Toni & guy", "Vidal sassun" and "Lloungeras" academies, judge of the regional competitions on hairdressing expressed his opinion about the event:

— Exhibition and Championship made a good impression on me. I want to say that whatever results of the competition will be, there are no losers, because art can not be measured. All participants are already winners, because they able to go against themselves and overcome their fear. I wish next year we will see even more participants, including those who have been in these competitions. Today if you have not won a prize it does not mean that you do not need to continue to participate in this event.

Then also traditional summing up of the best exhibitor competition took place. Participants were awarded by gold and silver stars, diplomas of the exhibition. Lyudmila Galaeva, Head of the Department of Exhibitions of Sibexpocentre OJSC thanked exhibitors for participation in the exhibition:

— Thank you very much for the beauty festival which you showed, for great and interesting work here, for your creativity and aspiration to make life of Irkutsk people more beautiful. We are waiting for you at the spring Industry of Beauty exhibition in March, 2016. I wish you developments, prosperity and success. See you next time!

Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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