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23 january
tuesday, 22:08

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November 15—18, 2016 in Sibexpocentre Irkutsk Exhibition Complex the X specialised World of Style and Beauty exhibition will take place.

About 70 companies from Irkutsk, Angarsk, Bratsk, Krasnoyarsk, Novosibirsk, Moscow, Stavropol, Ufa, and also Omsk and Voronezh Regions will take part in work of the exposition. Participants will provide the big range of cosmetics, technologies and developments in the sphere of cosmetology, hairdressing and perfumery, various innovations in the industry of beauty and many other things.

One of the main events of the exhibition will become the VIIth In the World of Style and Beauty Championship on nail services, eyelash extensions, hairdressing, make-up and body art. The winners of the event which will be held on November 15—16 will go to the "Nevskie Berega" International Festival in St. Petersburg. Organisers of the championship: Avenue 11 Studio, OleHouse-Irkutsk training centre, College of Management and Entrepreneurship. Professional partners: Baikal Stars international centre of hairdressing, Studio School of Olga Sevostyanova.

Another important event will be the XIV International Asian Championship on nail services, pedicure, make-up and hairdressing, organised by Millennium Vocational Education Centre. The event will take place in the competitive zone on November 17 and 18.

For the first time the Fashionable ring "Launch a challenge against stylist Natalya Samolovskikh" will be held this year. The event is organised by Sibexpocentre Exhibition Complex and SAMOLOVSKIKH PRODUCTION. The participants of the ring directly in front of the audience will create their personal fashionable LOOK. Training at school of applied stylistics of Natalya Samolovskikh and a personal fashion-photoshoot from the famous photographer will become the first prize.

The exposition of the World of Style and Beauty exhibition will be added by round tables, presentations and master classes. On November 15 the KaspleyShow, organised by Studio Avenue 11, OleHause-Irkutsk training centre, College of Management and Entrepreneurship will be held. Then, at 12.00, the Legal literacy of entrepreneurs — ticket to success in business round table on compliance with existing legislation and state support of small and medium-sized businesses will begin its work. The event will be held by the Service of Consumer Market and Licensing of Irkutsk Region. On the same day the "Fashion city" parade of salons will take place at 13.00.

November 16 there will be the informative seminar on the following topics: "Acquaintance with Gevol and Kallyuzan products"; "Acquaintance with the professional units for hardware pedicure"; "Acquaintance with the training themes of the Plastec School of hardware pedicure in Colour Studio training centre of the city of Krasnoyarsk". Another interesting Unique capabilities of hairdressing scissors Mizuki master class from Mizuki Company will be held on November 17 at 13.00. The event will be held by Anatoly Tkachev, participant of Kenzo, Baldinini and other fashion shows, world—class top stylist, technologist of Mizuki Company.

Also on November 17 at 15.00 there will be the presentation and demonstration of new products from the Italian cosmetics of premium class ALFAPARF (Italy).
• NEW! Innovative PIGMENT;
• New care lines PRECIOUS NATURE;
• Care line of light hair, lightened hair and white hair That's IT;
• Presentation of new business class cosmetics for hair from Italy OYSTER.

Right after it, at 16:00, everyone will be able to learn how it is correct to recover hair. Tatyana Monakhova, representative of Oyster Company will tell about it at the master class.

Organiser of the exhibition: Sibexpocentre OJSC — member of the Russian union of exhibitions and fairs, the leading exhibition organisation of Eastern Siberia.

Official support: Government of Irkutsk Region, Administration of the city of Irkutsk, Chamber of Commerce and Industry of Eastern Siberia.

The official opening ceremony will take place on November 15 at 12.00 on the scenic platform of the pavilion № 1 of Sibexpocentre.

 
Marketing and
Public Relations Department of 
Sibexpocentre OJSC

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