«SibExpoCenter». Main page

31.01.2012

Key issues of exhibition business were examined in "Sibexpocentre"

How to attract and retain exhibitors and visitors e learned workshop participators "Sales and Marketing in the exhibition business", which took place in Irkutsk exhibition complex "Sibexpocentre" on 26 and 27 of January 2012.

The event was organized by Russian Union of Exhibitions and Fairs, Exhibition consulting agency "EkspoEffekt" and JSC "Sibexpocentre."
The lecturer of the seminar was CEO of ABK "EkspoEffekt" Nikolay Karasev.

The event was attended by members of exhibition companies responsible for work with exhibitors and visitors — directors and managers of sales, marketing, advertising Irkutsk, Ulan-Ude, Chita, Krasnoyarsk, Novosibirsk and Moscow.

The workshop discussed urgent issues of the exhibition business. Participants received a lot of useful ideas and practical advice, sales techniques, learned how to work with displeasure of customers. All participants appreciated the quality of content and professional level of organization of the event.

After the seminar each participant received a personal certificate, a copy of Nicolay Karasev's book "Sales and Marketing in the exhibition business", a package of additional materials.

Besides the business part of the workshop for participants was organized an interesting entertainment program. Everyone could make a day trip to Lake Baikal.

Marketing and PR department,
OAO "Sibexpocentre"