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25 april
wednesday, 16:38



From November 15 to November 19 in Sibexpocentre there will be the ‘World of Style and Beauty’ exhibition


From November 15 to November 19 in Sibexpocentre Exhibition Complex there will be the ‘World of Style and Beauty’ exhibition. For the 11th time the event will become the interactive platform for demonstration of professionalism of masters, the place of communication with regular and new customers, will provide an opportunity to exchange experience and get new knowledge.

The exposition will be attended by companies from Irkutsk, Angarsk, Ulan-Ude, Moscow and Moscow Region, Krasnodar, Sergiev Posad, Omsk Region. The participants will present a wide range of all kinds of cosmetics and materials for manicure and pedicure, modern technologies and developments in the field of cosmetology, hairdressing, various novelties of cosmetics and make-up ranges from the leading brands of the beauty industry and many other things.  

One of the main events of the exhibition will be the Elimination round of the first International Championship of brow-masters and masters of microblading in Irkutsk. The winners of the competition, which will be held on November 16, with the greatest number of points in all face-to-face nominations in the ‘Junior’, ‘Master’ and ‘Top Master’ categories will receive an opportunity to take part in the final of the BROW FEST professional championship in Krasnodar in 2018.   

The First International Conference for brow-masters and masters of a microblading will become one more important event. Speakers from Irkutsk, Ust-Ilimsk, Krasnodar, Moscow and Kaluga will make a speech at the event which will take place on November 17. In the format of master classes they will present the most current trends, will acquaint masters with the author's techniques.


From November 17 to November 19 within the exhibition for the first time in Irkutsk the NAIL–buttle with prize fund of 100 000 rubles will take place. Participants will compete in the following nominations: ‘Modeling with gel on forms’, ‘Design of nails. Subject: ‘Russian Winter’, ‘Combined manicure with a gel-varnish covering’. The Event is organised by School of nail design of Ekaterina Miroshnichenko ‘E.Mi’.

Besides, on November 17 on the scenic platform of the first pavilion of Sibexpocentre there will be master classes of men and female hairstyles from classical forms to the embodiment of the creative ideas from the OLLIN Company. The professionalism will be shown by the master of the international class Georgiy Zhukov, Founder and the Creative Director of the Georgiy Zhukov Education training educational project for hairdressers, the numerous finalist of Russian Hairdressing Awards.

Right after that, at 16.30, on the scenic platform there will be the ‘Mineral miracle! A modern look at makeup’ master class. The event will be held by Aleksandra Kristoforova, Make-Up Artist of freshMinerals mineral cosmetics, founder of the Make Up GURU Academy. 

The exposition of the ‘World of Style and Beauty’ exhibition will be completed by a highly topical programme of master classes, lectures, seminars and presentations. Nail studios, manicure and pedicure schools for 5 days will conduct for the visitors of the exhibition more than 150 master classes, during which they will tell about all the most current trends in nail design, modern techniques of manicure and pedicure, present various types of coatings, nail plate strengthening tools from the leading brands.

So, on November 16 at 10:00 at the B8 stand within the ‘Good Deeds Day’ action the employees of ‘Studio of Irina Mashkova’ will make a free preventive pedicure to visitors over 70 years old. In the same day there will be several master classes in creation of refined jewelry nail-designs — at 15:00 at the B10 stand of the NAYADA NAILS Company and at 17:00 at the B6 stand of the CNI Company. And, of course, on the eve of the most favourite holiday – the New Year — during all the days of the exhibition visitors will see a lot of master classes on the New Year's nail art.

Every day at the stand of the ‘Microsurgery’ cosmetology centre it will be possible to receive free consultation of the cosmetologist, as well as to learn more about modern popular cosmetology procedures. From November 15 to November 19, the employees of the centre will conduct 12 master classes free of charge, answer questions and give the recommendations. Also on November 15 at 13.00 Julia Mikhina, Doctor Dermatocosmetologist, Head of the Department of the ‘Microsurgery’ cosmetology centre will conduct the ‘Possibilities of Modern Cosmetology, How to Avoid a Complication and Side Effects from Procedures’ lecture on the scenic platform of the first pavilion.

The exhibition is organised by the leading exhibition complex of Eastern Siberia —Sibexpocentre OJSC. With assistance of the Government of Irkutsk Region, Administration of the City of Irkutsk, Chamber of Commerce and Industry of Eastern Siberia.  

The opening ceremony will be held on November 15 at 12:00 in the first pavilion of Sibexpocentre. The exhibition will work till November 19 inclusive. It is possible to study the programme of events on the page of the exhibition in more detail.


Marketing and

Public Relations Department of

Sibexpocentre OJSC

© 2018, Иркутский международный выставочный комплекс ОАО «СибЭкспоЦентр»
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